Don't assume that just because you've already got the deal, you have everyone's buy-in or that the goals are accepted. As we have already mentioned, it is important to know Banner Design the business landscape and the overall strategy of the client. So review your discovery data, ask further questions about strategy, and request materials that paint a complete picture (market data, buyer personas, other campaign data, etc.) Also, gather assets from brand and be aware of customer Banner Design positioning. For your part, ensure that the client has a clear understanding of the reporting methodology and the KPIs involved. If you've presented an SEO forecast document before, review it and explain what success looks like in terms of data and metrics. Try not to overfeed KPIs and first meeting jargon, but be empathetic and always look for opportunities to explain things like “visibility”, “rankings” and “ranking changes”.
For example, if the viewability Banner Design score is an impression share metric that weights the monthly search volume of each targeted keyword and their current ranking, you should explain that sometimes dips don't necessarily mean a bad thing. As the campaign evolves, drops Banner Design may occur due to the addition of additional keywords or seasonality. The First 30 Days With a New SEO Client: How Agencies Can Build Trust Or you can take rank changes and explain that sometimes what a browser shows and the actual rank it gets for a specific keyword is not the same due to data Banner Design refreshes, browser state (incognito mode or connected), etc. The First 30 Days With a New SEO Client: How Agencies Can Build Trust Setting a clear baseline in terms of goals, possible growth scenarios, and metrics that explain this will give you a common understanding of success, and you'll be able to directly correlate your efforts with client business results.You've clarified a set of expectations, collected more data, and maybe even started working on the first deliverables - whether that's a technical audit,
SEO strategy, or in-depth competitive analysis. . Yet you still build Banner Design trust. It is therefore essential that the client sees the progress in the initial phase of your collaboration. While no results may magically appear within the first 30 days, your understanding of the search ecosystem will shine here. You can perform weekly checks, send short status emails or just make short phone calls, and most importantly you can use your know-how for consulting: report recent competitor Banner Design moves, highlight opportunities and share other relevant information.