The user composition of insurers can be roughly divided into: insurance industry agents + non-agents (practitioners, users, customers)
The author believes that the core users of insurers are agents with sales qualifications : Logically speaking, only with perfect sales qualifications will there be no corresponding sales compliance risks, and the insurer APP is still very limited in terms of identity verification and authority. Quite strict, this is also the basic requirement of an online sales platform Buy email list in the insurance industry; in terms of function, it is indeed the case.
The existing functions and directions are tailored for insurance agents, and the slogan is also geared towards agents, but the wording For practitioners in the insurance industry, I think the reason may be that there is a certain public opinion stereotype about the role of the agent, and as an Internet company, knowing its core users does not mean that non-core users should be excluded. Non-agent users can also get promotion fees for sharing general health insurance products, so to sum up, for the user group of agents, the goal of insurers is quite clear.
For example, the membership system of an insurer is similar to the marketing assessment of various insurance companies. It obtains status and rewards by reaching the premium amount, and obtains higher rewards through continuous maintenance. From this perspective, insurance The transformation of teachers into incentives is conducive to screening high-value sales groups with excellent operations.