Smart retail has entered the era of "chemical reaction"

From the beginning of "new retail" to today's smart retail, big companies are in full swing. However, most retail enterprises, especially small and medium-sized retailers, did not enjoy the dividends of the times, but were left further behind because they could not keep up with the pace. This huge market has allowed some marketing service providers to see an opportunity. A large number of service platforms dedicated to serving the transformation of small and medium retailers have flooded the market. The deeper the smart retail is, the more active they are. In fact, smart retail has not yet formed a unified and recognized system, especially in the face of how small and medium retailers should deploy and practice, there is no answer.

Enterprises like Weimob are phone number list actively exploring and have achieved certain results, but no matter whether the case is completely correct, the basic direction for SMEs to play smart retail should be clear: from "physical superposition" with information systems, to digital generation "chemical reaction". With only pure "physical superposition", smart retail may become a false proposition The process of digitization and intelligence of traditional enterprises often falls into "physical superposition": simply introduce new systems and tools, superimpose them into the original traditional operation system, and "bundle" them together. used and discarded. Taking finance as an example, many financial institutions have developed APPs under the mutual gold wave, trying to transfer their business to digital platforms, but in the end, the APPs are not well integrated with the business.

The old business is still the same, and the APP becomes the employee's Cumbersome, user's "trouble", enterprise's tasteless. Such "superposition" cases are not uncommon. Now, small and medium-sized enterprises are also facing the same problems when doing smart retail. 1. Retail owners take a ride on "smart retail", but technology is not just "on the road" Ling Yun, Vice President of Weimob Smart Business Group, once gave some examples of the current pain points faced by small and medium retailers. For example: Many retailers have opened online shopping platforms, but the online and offline experiences are seriously conflicting. The most common is that offline members cannot communicate with online (discounts, etc. cannot be used), or online points cannot be used offline. Use, the two ends do not recognize each other, let alone the consumption experience.