1. Three cases about business middle office
1) The US military's China-Taiwan strategy in the Iraq War
In the later period of the Iraq War, facing the business email list complex environment of urban street fighting, the U.S. military adjusted its combat strategy in order to avoid unnecessary casualties and improve combat efficiency. Mid-Taiwan style of air-to-ground coordination between strength and ground special operations forces.
The ground special operations forces are divided into many groups to infiltrate the city of Baghdad. Their task is not to fight against the Iraqi defenders, but to collect real-time intelligence on the changes in the city of Baghdad: such as changes in troop build-up, changes in firepower configuration, and main command locations Changes, etc., and report to the air force with sufficient firepower according to the grasped situation, the air standby fighter group immediately flew to the target airspace based on the information, the special operations team indicated the target through the indicating equipment, and the fighter group attacked the target to complete the front desk (special forces). Combat team) + China-Taiwan (air fighter group) coordinated combat action.
2) The underlying logic of Clash of Clans/Clash Royale
The Finnish mobile game company supercell is the most successful game company in the world. Its famous mobile games include "Clash of Clans", "Royal War", "Boom Beach" and "Cartoon Farm". The large-scale production of phenomenal games in China is all due to supercell's mid-stage organizational structure.
Supercell integrates public and general game materials and algorithms in the game development process, provides tools and frameworks, and ensures that every small game development team can quickly trial and error, quickly find the tipping point, and continue to iteratively optimize games with good user responses. Resolutely give up games that do not respond well to users, and then explore new directions.
3) Ali sharing business division
Alibaba established the Shared Business Division in 2009, which is an Alibaba middle-office structure based on the multiple business lines of Alibaba Group. On the one hand, it is related to the inspiration of Alibaba executives visiting supercell, and on the other hand, it is also inspired by Alibaba. Driven by the rapid development of the business, at the beginning of the establishment of the sharing business department, only Taobao and Tmall were connected to the middle-office service system. With the emergence of a series of front-end businesses such as Juhuasuan, the sharing business department has become the entire Ali Group. In the middle office, all Ali's front-end business is connected to Ali's middle office structure; as can be seen from the figure below, the shared business division generalizes users, commodities, transactions, evaluation, search, stores, data, and marketing. The functions are abstracted and aggregated to form a shared service unit, which provides service support for the upper-level Alibaba front-end businesses. Each new business does not need to pay extra for the construction of generalized functions during the 0-1 process. cost, and quickly complete the launch and launch through the ability of docking with Zhongtai.