转到您帐户中的 广告系列 标签。您在此处寻找的指标是印象份额因为它等同于 。 印象分数告诉您广告展示次数相对于根据您的设置广告可能展示次数的百分比。 使用的公式如下展示次数份额 您品牌的展示次数 符合条件的总展示次数 如何提高话语权 现在您已经熟悉什么是话语权份额及其衡量方式您可能想知道可以采取哪些步骤来改进您的 。 您可以通过多种方式提高话语权但社交媒体是完成工作的最快方式。 当您尝试在社交媒体上改善您的 时可以使用以下提示。
要活跃 您必须在与您的品牌和行业相关的所有社交媒体上尽可能活跃。不要在没有观众的平台上浪费时间。 通过专注于正确的平台并遵循最佳实践您可以快速扩大在线影响力。 创造有价值的 亚洲手机号码清单 内容 除了在社交媒体上活跃之外您还需要确保您正在创建优质的内容。 此内容需要足够有趣和有价值以便您的受众与他人分享。事实证明 品牌每年在内容营销上花费近 亿美元但这并不奏效。 如果您的内容对读者没有价值那么您的营销活动或品牌知名度就没有附加值。 了解并了解您的受众以便您可以开发适合他们的内容。
与你的听众交流 报告显示 的消费者通过社交媒体与品牌进行交流。不幸的是发生这种情况时只有大约 的需要回复的消息会得到回复。 您的观众希望与您建立联系因此您必须愿意参与工作而不仅仅是投放广告。 与您的观众互动并在幕后开始有意义的对话。 虽然这可能需要一些时间但一旦您开始看到您的影响力印象和提及次数自然增加这最终是值得的。
概括 语音份额可能不像几年前那么简单直接但尽管如此它仍然是一个重要的指标可以在您努力制定先进的数字营销策略时学习衡量和利用您的优势。 通过使用本文中概述的信息您将走上正确的道路提升您的品牌在网上的影响力。什么是营销技术和 营销技术也称为 描述了一系列有助于实现营销目标的软件和工具。当一组营销人员使用一组营销技术时这称为他们的营销技术堆栈。
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