Each year, WordStream releases a State of the cell phone number list Agency report on what drives digital marketing companies. The cell phone number list results help agencies and marketers orient themselves to the cell phone number list big picture and identify where and how they can improve. Similarly, Promethean Research conducted a recent survey of digital agencies regarding COVID-19. Rather than just focusing on the negative effects of the pandemic, the cell phone number list goal was to find out which agencies or their particular functions were working well. Responses revealed that there are agencies that are not only surviving, but thriving in 2020; and also that there are models among these companies.
The global agency outlook for the second half
Survey respondents tilted slightly towards a more positive outlook for the cell phone number list second half of the year: 36% of companies had an optimistic outlook while 24% had a pessimistic outlook. Nearly half of respondents expected trading conditions cell phone number list to remain unchanged. Small companies tended to be more optimistic than large ones. Companies that specialize in real estate, consumer goods, government and nonprofits, and professional services tend to take the most pessimistic outlook. Nearly 76% of respondents have the cell phone number list same or more positive outlook for the second half of 2020 compared to the first half.
Optimistic digital agency models in 2020
As mentioned, small companies had a more neutral or optimistic outlook than large companies. Looking closer at these optimistic companies, much cell phone number list of their downtime during the second quarter was spent reorganizing, repositioning, restructuring their internal operations, and raising or intending to raise. capital. Many were well prepared for a cell phone number list distributed work environment and remote tools and were already starting to see an increase in customer demand in May. Most companies have experienced project cancellations, but have not renegotiated terms even when the cell phone number list cancellations are in breach of contract.