Netflix announces a mobile game and a Phone Number Database television series from the same franchise In other words, it will show an ad in spaces where users read articles, watch videos or listen to some audio content, with the added bonus that when clicking on one of them, it will show a list of an associated brand and the possibility of making the purchase. Phone Number Database What's interesting, according to Josh Feldman, executive vice president of marketing and advertising at NBCUniversal, interviewed by TechCrunch's Anthony Ha, is that users (or consumers) can complete the entire transaction without having to leave content they're enjoying.
Without a doubt, the platform opens Phone Number Database up an Phone Number Database interesting opportunity for the media company in the midst of a crisis, which has deepened the slowdown in advertising investment on television, and in most symmetrical media. And, it Phone Number Database also lends itself to the fact that, if it is well accepted by the public, it can be taken to Peacock, its streaming service that has just been launched to compete with Netflix, Disney + and Amazon Prime Video , although the manager said that the product by the moment is only for NBCUniversal.
Data to consider of advertising investment Phone Number Database Although, in North America, advertising investment has maintained an upward trend in the last twenty years, going from 162 thousand 006 million dollars registered in the year 2000, to more than 265 thousand 483 million estimated for the end of this 2020 ( the effect of the Phone Number Database coronavirus is not considered), according to Zenith estimates, symmetrical media have had less interest among advertisers. To give us an idea, for this year it is expected that investment in media will be distributed in, 39.8 percent to digital, 34.5 percent to television, 8.5 percent to radio, 6.8 percent to magazines, 5.9 to print media, and the rest in Out of Home and Cinema , according to Dentsu Aegis Network. At the beginning we see how what happened last year is maintained, digital already surpasses television, which, by the way, falls slowly but steadily in the last three years.