The most important keyword was up front and it was all within 60 characters. But it's kind of humming, right? Advertising Continue reading below So we Photo Background Removing started a little CTR optimization experiment. Our Head of Content and SEO, Elisa Gabbert, only changed the title of the post – to “20+ Examples of Guerrilla Marketing to die for”. The new title is closer to this very successful title template that highlights the list format, emotional impact and type of content (examples): formulas-of-tags-title-experiment-SEO The article text, images, links or anything else you can think of has not been changed. Advertising Continue reading below After the title Photo Background Removing update, the article's CTR increased to 4.19% (from 1%) and ranked at position 5 (up from position 8). title change-experience-seo-increase-ctr So, can you increase your CTR just by changing your headline?
Yes! Don't be boring! Write brilliant headlines that people will click like crazy on. (Just make sure the content behind them backs them up.) 4. Do Website Engagement Rates Impact Organic Search Rankings? It is very important to create clickable titles, but the Photo Background Removing goal is not just to create clickable bait. You also need to have great engagement metrics. If people feel cheated and go straight back to the SERP, Google can spot it. Advertising Continue reading below Dwell time is really what matters. And time on site is a much better proxy for dwell time than bounce rate. My theory is that Google uses dwell time (which we can't measure, but is proportional to time spent on site) to validate click-through rates. These metrics help Google determine if Photo Background Removing users ultimately got what they were looking for (i.e., a successful search). So do engagement metrics (bounce rate, time on site, conversion rate) impact organic search rankings? To put this theory to the test, we gathered data on engagement rate.
First, we looked at whether the bounce rate of the pages/keywords we rank for had any relationship to their rankings: bounce rate vs google ranking data Photo Background Removing See that “kink” in the chart? Kinda hard to miss, right? Advertising Continue reading below Landing pages with a bounce rate below 76% were more likely to appear in one of the top four positions. But landing pages that had a bounce rate of 78% or higher were more likely to show up in position five or lower. And the time spent there? time-on-site-vs-organic-ranking-google This graph shows that if your keyword/content pairs are having a good time on the site, you are more likely to be in the top organic positions 1-6. However, if engagement is low on average, you are more likely to be Photo Background Removing in position 7 or less. Advertising Continue reading below And what about conversion rates? This data shows that higher CTRs tend to lead to higher conversion rates: high converting vs high converting data word stream Why is it?